Reloaded Productions Chooses Icarus Studios xScape Platform to Provide Large-scale, Seamless Online Gaming Experience

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RELOADED PRODUCTIONS CHOOSES ICARUS STUDIOS XSCAPE PLATFORM TO PROVIDE LARGE-SCALE, SEAMLESS ONLINE GAMING EXPERIENCE

GAMERSFIRST CREATVIE STUDIO WORKING HAND-IN-HAND WITH ICARUS STUDIOS TO INTEGRATE XSCAPE PLATFORM TO UNITY 3D BASED GAMES

Cary, N.C. and Irvine, Calif. - July 12, 2011 - North Carolina-based game developer and technology provider, Icarus Studios, Inc. and Reloaded Productions, the wholly-owned creative development studio subsidiary for GamersFirst, today announced a collaboration that will extend Icarus' xScape MMO platform to support Unity 3D-based games. The platform enhancement will provide a key technology addition to the upcoming Free2Play® MMORPG, Hailan Rising, set to be released by GamersFirst this fall.

The xScape game development platform, used to develop and support the award-winning MMORPG, Fallen Earth, provides thousands of users with a seamless online gaming experience within a single MMO shard. The partnership with Reloaded Productions will expand engine capabilities, connecting to a Unity-based client and enabling users with a Unity plug-in quick access to their favorite game.

"The collaboration allows us to maximize the full power of the xScape MMO tool suite while providing ease of game entry through the web-based Unity client,.. said Brad Lineberger, CTO of Icarus Studios.

"Extending the xScape backend tool suite and server system to support Unity 3D will let us leapfrog several technology hurdles faced by other Unity-based MMOs currently in the market,.. said Adam Smith, producer for Reloaded Productions. "The integration of xScape into our current project, Hailan Rising, has saved us time and resources that can now be spent on game mechanics and content development, speeding up our production and ultimately our game delivery date...

Reaching beyond Hailan Rising, the optimization will allow future xScape developed and supported titles to utilize the same Unity 3D front-end.

For more information about Icarus Studios and the xScape platform, visit: www.icarusstudios.com

Slated to be the industry's first full scale PvP-based Fantasy MMORPG developed in Unity 3D, Hailan Rising places gamers in the role of survivors in the post-apocalyptic fantasy world of Hailan. As the massive flood waters that destroyed the world are receding, new islands are forming, creating a realm-wide scramble for land and the precious resources they contain. Gamers can play as one of eight character classes with near infinite ability and weapon combinations, thanks to the game's trademark Etherea System™. As the player-centric battles spill out into across the land, sea and airways of Hailan, players can join the battle with a short time investment thanks to the non-traditional skill-based advancement over typical leveling grinds.

To get up-to-date information on GamersFirst and Hailan Rising's Community and Fan Pages, check out the following links:

Website- http://www.gamersfirst.com/hailanrising

Twitter - @HailanRising @GamersFirst



About Icarus Studios, Inc.

Located in Cary, North Carolina, Icarus Studios is a next generation game developer and technology provider. The studios' xScape game development platform enables the production and cross integration of massively multi-player online games, iPhone and Facebook applications. Icarus Studios' recent game credits include co-developing the award winning MMOG Fallen Earth, and developing Showtime's Dexter iPhone game. Icarus Studios provides its partners with a total solution that includes design and content production, monetization, customer support, hosting, and a tightly integrated technology platform.

About Reloaded Productions

Reloaded Productions is the creative game development studio subsidiary of GamersFirst.com and K2 Network Inc with studio operations in Irvine, CA, Cary, NC and Edinburgh, UK. Reloaded Productions' roster of massively multiplayer online games includes APB Reloaded, Hailan Rising and Fallen Earth. For more information about Reloaded Productions, please visit http://www.reloadedproductions.net or follow us on Facebook: .

About GamersFirst

GamersFirst is the leading Free2Play® MMO game publisher in the Western hemisphere. GamersFirst.com serves more than 30 million players in over 160 countries with offices throughout the Americas, Europe and Asia. GamersFirst.com features the hit MMOG's Knight Online, Sword2, War Rock and 9Dragons and the future hits APB Reloaded, Hailan Rising, Victory: Age of Racing and Taikodom: Living Universe. Read more about the company and its games at http://www.GamersFirst.com.

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Contact:

Tricia Jenkins

(707) 327-7662